{"title":"Mascara","description":null,"products":[{"product_id":"essence-lash-princess-false-lash-mascara","title":"Essence lash princess false lash mascara","description":"\u003cp\u003e\u003cstrong\u003eRefinery29 MVP Award Winner for 2023!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMake every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara. This game-changing mascara creates an irresistible false lash effect with length, curl, and dramatic volume, perfect for making a statement. Featuring the iconic conical-shaped fiber brush, lashes can achieve the perfect volume every time. Whether you're heading out for a night on the town or just want to add some drama to your day, Lash Princess has got you covered.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNO FALSIES NEEDED!\u003c\/strong\u003e Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDRAMATIC VOLUME:\u003c\/strong\u003e the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLASTS ALL DAY:\u003c\/strong\u003e\u003cspan\u003e go about your day free from flaking \u0026amp; fading! This mascara does not flake, fade, or wear, making it a perfect all-day, long-lasting mascara\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCRUELTY-FREE:\u003c\/strong\u003e essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":50212150018342,"sku":"Lash princes green mascara","price":6.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/9573\/9174\/files\/FAB36E94-BE45-4ED0-8BAB-D9A99BC3B99A.webp?v=1741000971"},{"product_id":"essence-lash-princess-false-lash-waterproof-mascara","title":"Essence lash princess false lash waterproof mascara","description":"\u003cp\u003e\u003cspan\u003eMake every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara Waterproof. This mascara is perfect for the go-getters who are always on the move. Whether you're taking a dip in the pool or working up a sweat, this waterproof formula ensures your lashes never have to worry about smudging or flaking! The iconic conical-shaped fiber brush is specially designed to provide length, volume, and the perfect false lash effect!\u003c\/span\u003e\u003c\/p\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":50212158439718,"sku":"Lash princess blue","price":6.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/9573\/9174\/files\/7BB0C21D-9680-4F6B-BFF0-687A2ADBC330.webp?v=1741001212"},{"product_id":"essence-lash-princess-sculpted-volume","title":"Essence Lash princess sculpted volume","description":"\u003cp\u003e\u003cspan\u003eMake every day feel like a fairytale with essence Lash Princess Sculpted Volume Mascara. The unique tapered brush makes it easy to create your dream lash look, from dramatic lash volume to perfectly fanned-out lashes. With every swipe, the black formula effortlessly sculpts and separates each lash for a flawless finish. Whether you're going for a bold and daring lash look or a subtle and sophisticated one, Lash Princess Sculpted Volume Mascara has got you covered.\u003c\/span\u003e\u003c\/p\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":50212164829478,"sku":null,"price":6.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/9573\/9174\/files\/11FE3A7E-333B-426F-A938-A8B4D9FBF74D.webp?v=1741001522"},{"product_id":"essence-lash-princess-curl-mascara","title":"Essence lash princess curl mascara","description":"\u003cdiv class=\"product-description js-product-description\" data-variant='{\"id\":39353909248066,\"title\":\"black \\\/ vegan, cruelty-free, paraben-free\",\"option1\":\"black\",\"option2\":\"vegan, cruelty-free, paraben-free\",\"option3\":null,\"sku\":\"9327020001\",\"requires_shipping\":true,\"taxable\":true,\"featured_image\":{\"id\":28142236729410,\"product_id\":6584935809090,\"position\":1,\"created_at\":\"2021-06-07T11:20:36-04:00\",\"updated_at\":\"2021-06-30T16:42:39-04:00\",\"alt\":\"black\",\"width\":1000,\"height\":1000,\"src\":\"\\\/\\\/essencemakeup.com\\\/cdn\\\/shop\\\/products\\\/4059729327024_Open_2.png?v=1625085759\",\"variant_ids\":[39353909248066]},\"available\":true,\"name\":\"lash princess curl mascara - black \\\/ vegan, cruelty-free, paraben-free\",\"public_title\":\"black \\\/ vegan, cruelty-free, paraben-free\",\"options\":[\"black\",\"vegan, cruelty-free, paraben-free\"],\"price\":499,\"weight\":29,\"compare_at_price\":null,\"inventory_quantity\":346366,\"inventory_management\":\"shopify\",\"inventory_policy\":\"deny\",\"barcode\":\"4059729327024\",\"featured_media\":{\"alt\":\"black\",\"id\":20445158998082,\"position\":1,\"preview_image\":{\"aspect_ratio\":1.0,\"height\":1000,\"width\":1000,\"src\":\"\\\/\\\/essencemakeup.com\\\/cdn\\\/shop\\\/products\\\/4059729327024_Open_2.png?v=1625085759\"}},\"requires_selling_plan\":false,\"selling_plan_allocations\":[],\"quantity_rule\":{\"min\":1,\"max\":null,\"increment\":1}}' data-variantmeta='{\"variant_howtocopy\":\"Using essence Lash Princess curl \\u0026 volume mascara, start at the base of the lash line and wiggle wand back and forth, adding as many coats as you like until desired length and volume is achieved. Remove mascara with essence Remove Like A Boss Waterproof Eye Make-up Remover. \\n\",\"variant_ingredients\":\"INGREDIENTS: AQUA (WATER), RHUS VERNICIFLUA PEEL CERA (RHUS VERNICIFLUA PEEL WAX), GLYCERYL STEARATE SE, BUTYLENE GLYCOL, ACACIA SENEGAL GUM, ORYZA SATIVA (RICE) BRAN WAX, PALMITIC ACID, STEARIC ACID, AMINOMETHYL PROPANOL, VP\\\/EICOSENE COPOLYMER, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHEROL, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX), SHOREA ROBUSTA RESIN, HYDROXYETHYLCELLULOSE, TOCOPHERYL ACETATE, TRIMETHYL PENTANYL DIISOBUTYRATE, ETHYLHEXYLGLYCERIN, SODIUM NITRATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, POLYSORBATE 60, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM DEHYDROACETATE, CI 77499 (IRON OXIDES).\\n\"}'\u003e\n\u003cdiv class=\"product-description__body js-description-texts\"\u003e\n\u003cdiv class=\"product-description__text is-active\"\u003e\n\u003cdiv class=\"product-description__text-inner product-description__text-inner--variant js-product-custom-description\" data-default=\"\u0026lt;span\u0026gt;Make every day feel like a fairytale with essence Lash Princess Curl \u0026amp;amp; Volume Mascara. The peanut-shaped fiber brush is a game-changer, providing extra texture to those hard-to-reach lashes leaving you with the perfect curl and breathtaking volume. Plus, the nourishing blend of jojoba, sunflower, and almond oil provides much-needed moisture to your lashes. You'll love the way this mascara enhances your eyes and makes you feel like a true beauty princess!\u0026lt;\/span\u0026gt;\" style=\"box-sizing: border-box;\"\u003e\u003cspan\u003eMake every day feel like a fairytale with essence Lash Princess Curl \u0026amp; Volume Mascara. The peanut-shaped fiber brush is a game-changer, providing extra texture to those hard-to-reach lashes leaving you with the perfect curl and breathtaking volume. Plus, the nourishing blend of jojoba, sunflower, and almond oil provides much-needed moisture to your lashes. You'll love the way this mascara enhances your eyes and makes you feel like a true beauty princess!\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-attributes js-product-attributes\" data-variant='{\"id\":39353909248066,\"title\":\"black \\\/ vegan, cruelty-free, paraben-free\",\"option1\":\"black\",\"option2\":\"vegan, cruelty-free, paraben-free\",\"option3\":null,\"sku\":\"9327020001\",\"requires_shipping\":true,\"taxable\":true,\"featured_image\":{\"id\":28142236729410,\"product_id\":6584935809090,\"position\":1,\"created_at\":\"2021-06-07T11:20:36-04:00\",\"updated_at\":\"2021-06-30T16:42:39-04:00\",\"alt\":\"black\",\"width\":1000,\"height\":1000,\"src\":\"\\\/\\\/essencemakeup.com\\\/cdn\\\/shop\\\/products\\\/4059729327024_Open_2.png?v=1625085759\",\"variant_ids\":[39353909248066]},\"available\":true,\"name\":\"lash princess curl mascara - black \\\/ vegan, cruelty-free, paraben-free\",\"public_title\":\"black \\\/ vegan, cruelty-free, paraben-free\",\"options\":[\"black\",\"vegan, cruelty-free, paraben-free\"],\"price\":499,\"weight\":29,\"compare_at_price\":null,\"inventory_quantity\":346366,\"inventory_management\":\"shopify\",\"inventory_policy\":\"deny\",\"barcode\":\"4059729327024\",\"featured_media\":{\"alt\":\"black\",\"id\":20445158998082,\"position\":1,\"preview_image\":{\"aspect_ratio\":1.0,\"height\":1000,\"width\":1000,\"src\":\"\\\/\\\/essencemakeup.com\\\/cdn\\\/shop\\\/products\\\/4059729327024_Open_2.png?v=1625085759\"}},\"requires_selling_plan\":false,\"selling_plan_allocations\":[],\"quantity_rule\":{\"min\":1,\"max\":null,\"increment\":1}}'\u003e\n\u003cdiv class=\"product-attributes__item js-product-badge is-active\" data-badge=\"vegan\"\u003e\n\u003cimg class=\"product-attributes__item-img\" src=\"https:\/\/essencemakeup.com\/cdn\/shop\/t\/13\/assets\/attribute-vegan.png?v=132693705437956975981607711342\"\u003evegan\u003c\/div\u003e\n\u003cdiv class=\"product-attributes__item js-product-badge is-active\" data-badge=\"cruelty-free\"\u003e\n\u003cimg class=\"product-attributes__item-img\" src=\"https:\/\/essencemakeup.com\/cdn\/shop\/t\/13\/assets\/attribute-cruelty-free.png?v=168225779607224080451607711536\"\u003ecruelty free\u003c\/div\u003e\n\u003cdiv class=\"product-attributes__item js-product-badge is-active\" data-badge=\"paraben-free\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":50212167483686,"sku":"Lash princess pink","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/9573\/9174\/files\/82EE5AD5-F1B6-4460-84BF-45436A444C84.webp?v=1741001666"},{"product_id":"essence-lash-princess-volume-mascara","title":"Essence lash princess volume mascara","description":"\u003cp\u003e\u003cspan\u003eMake every day feel like a fairytale with essence Lash Princess Volume Mascara. Featuring an innovative cobra-brush, this mascara is designed to give you extremely thick lashes with ease. The unique shape of the brush captures every single lash, providing maximum coverage in a deep black shade. This mascara will give your lashes an intense look with stunning volume and fantastic curl – all in one easy step!\u003c\/span\u003e\u003c\/p\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":50212169056550,"sku":"Lash princess orange","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/9573\/9174\/files\/CBE99C52-C668-449E-BA5C-10647AAEEC35.webp?v=1741001908"},{"product_id":"essence-call-me-queen-mascara","title":"Essence call me queen mascara","description":"\u003cp\u003e\u003cspan\u003eFeel like a queen! essence Call me Queen dramatic false lash effect mascara gives your lashes dramatic volume and length. This easy to apply mascara has an elastomer brush that reaches even the shortest of lashes. Its formula is easy to build, for bold eye looks and lashes that stun with volume and length.\u003c\/span\u003e\u003c\/p\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":50212181803302,"sku":"Call me queen","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/9573\/9174\/files\/35B138D2-1C00-4807-AD0F-EC9739421B0F.webp?v=1741002352"},{"product_id":"essence-lash-without-limit-s-mascara","title":"Essence lash without limit’s mascara","description":"\u003cp\u003eGet ready to take your lashes to new heights with essence Lash Without Limits Extreme Lengthening \u0026amp; Volume Mascara. Experience lashes that defy gravity with extra length and incredible volume. Our flexible elastomer wand ensures precise application for even the shortest of lashes, while the ultra-black shade adds a touch of drama to your look! This mascara is also available in a brown shade for a more natural lash look.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cstrong\u003e\u003cem\u003eAllure Best Lengthening Mascara Winner 2024!\u003c\/em\u003e\u003c\/strong\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-badge=\"vegan\"\u003evegan\u003c\/p\u003e\n\u003cp data-badge=\"cruelty-free\"\u003ecruelty free\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Essence","offers":[{"title":"Default Title","offer_id":50212188651814,"sku":"Lash without limits","price":6.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/9573\/9174\/files\/6A50017B-AC05-48DA-9649-B79E6E9E5916.webp?v=1741002546"},{"product_id":"essence-lash-like-a-boss-curl-length","title":"Essence Lash like a boss curl\u0026length","description":"\u003cp\u003e\u003cspan\u003eGet ready to take your lashes to the next level with essence Lash Like A Boss Instant Lift \u0026amp; Curl Mascara. Our specially designed curved elastomer brush lifts and curls your lashes for a bold, dramatic look that's perfect for any occasion. Not only does it add curl and length, but it also visibly opens up your eyes, giving you a youthful and radiant look. So why settle for average lashes when you can have lashes that are boss level? 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The deep black, waterproof formula coats every single lash with just one stroke. The popular, extra-large crazy-elastomer brush gives the lashes crazy volume and waterproof hold. Whether you find yourself at the beach, in the pool, or sweaty from an epic workout, this mascara has got your back!\u0026lt;br data-mce-fragment=\"1\"\u0026gt;' style=\"box-sizing: border-box;\"\u003eCalling all mermaids! The I Love Extreme Crazy Volume Waterproof Mascara is for you! The deep black, waterproof formula coats every single lash with just one stroke. The popular, extra-large crazy-elastomer brush gives the lashes crazy volume and waterproof hold. 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